About Us
Est. 2026 · London / Shanghai
"Design is not just what it looks like and feels like. Design is how it works."
Our Manifest
SETA was born from a simple observation: the world has become too noisy. We are a boutique studio focused on creating quiet, powerful, and meaningful essentials.
Our approach is reductive. We strip away the unnecessary until only the essential remains. This philosophy guides everything from material selection to structural tailoring.
Core Values
Simplicity
We believe the best solution is the one with the fewest moving parts.
Craftsmanship
Every detail and every single stitch is crafted with intentionality and care.
Transparency
Open communication and honest design are the foundation of our trust.
Get in touch
We are always looking for interesting projects or creative collaborations.
hello@seta.studio